3 Main Challenges for Digital Signage in 2024 (+ Key Opportunities)

Illustrations by Kateryna Bielobrova

According to the industry reports, more and more companies recognize the benefits of digital signage solutions. In 2022, around 60% of enterprises without digital signage already plan to invest in the technology within the next few years to leverage visual storytelling and customer engagement.

These positive trends bring a number of opportunities and challenges for digital signage companies to continuously deliver value and cater for the growing demand.

So, what should your business
stay on the lookout for in 2024? 


3 Main Challenges for Digital Signage in 2024

In 2024, the digital signage companies face several challenges, including:

1. Demand for Non-commercial Content

Despite offering a robust Customer Management System (CMS), digital signage companies find their clients lacking non-commercial content, like elegant artworks or nature photography. As a result, the clients don’t use digital signage to its full potential, leaving the screens turned off. With the spiked interest in neutral, off-brand content, clients will be expecting more versatile content options to provide for special occasions and visitor needs.

2. Keeping Digital Signage Solution Up-to-data

The new technologies are actively shaping the audiovisual industry, adding complexity to the audiovisual industry. This, in turn, creates additional pressure for the signage companies to look for modern, cost-effective and reliable enhancements for their solutions in 2024 and beyond.

3. Need for Relevant Content

Generic content is not going to cut it in 2024. A rich choice of fresh, relevant, and engaging image options is bound to be one of the key decision points for potential clients. Digital signage companies are expected to supply more personalized content to help clients create immersive visual experiences in their business spaces.

Global digital signage market value 2023 | Statista

Global digital signage market value 2023 | Markets and Markets Report

3 Great Opportunities for Digital Signage in 2024

New challenges also bring new opportunities for digital signage companies. Among them is improving client retention through:

1. Offering Quick Additional Integrations

Easy additional integrations to their digital signage software, the companies will be able to keep their offerings fresh and competitive. Coupled with regular updates and simplified maintenance, digital signage providers can leverage greater flexibility with extra features and tools to increase the usability of their products.

2. Expanding Content Library

Digital signage companies that offer a diversity of content options will resonate with clients the most. From compelling brand message tools to immersive, exhibition-like images, such improvements will empower clients to efficiently manage their digital signage networks, driving customer loyalty.

3. Delivering Comprehensive Experience

Offering customizable content solutions will allow the clients to create memorable (and meaningful) experiences for customers and employees. Whether they want to reflect company culture, provide tailored guest experiences, or reduce waiting time boredom, you can make them feel empowered and creative with a unique set of images, thus differentiating yourself on the market.

Key Takeaways

Greater market competition coupled with client demand for more personalized content options are keeping the digital signage industry on its feet this year. 

In 2024, the content will be king. But not just any ordinary content options. Digital signages will have to supply personalized and multi-purpose (commercial and non-commercial) content options tailored to their clients’ needs.

When trying to cut through the intensified competition, the digital signage companies can utilize additional integrations to cater for different content needs of their clients and thrive in the ever-evolving market.

Learn how WindowSight can help you overcome these challenges and create more value for your clients today:


Non-commercial (also off-brand) visual content implies any type of images that are not directly intended for transactional objectives. Such images can include artwork, photography, video, etc.

Although called “non-commercial”, this content plays a huge role in showing the company’s personality and engaging clients in a subtle, yet powerful way. 

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