WindowSight now on Whale TV:
Turning 46.5 million Smart TVs into an art experience
- Digital Signage
- Partnership
Visual arts meet your living room on a bigger scale than ever before.
There are over a billion smart TVs in the world. Most of them sit dark between shows, waiting in living rooms and bedrooms for the next thing to watch.
We have always believed that a screen between moments is an opportunity. Not to fill it with more content, but with something meaningful. A landscape from Iceland. A photograph taken at dawn in Lagos. An abstract painting from a studio in Barcelona.
Today, that belief reaches further than ever.
We are thrilled to announce that WindowSight is now available on Whale TV, the leading independent TV OS powering 46.5 million monthly active smart TVs worldwide. From the Whale TV App Store, anyone with a Whale TV-powered television can now add WindowSight to their home screen and turn their TV into a living, rotating gallery of curated art and photography.
About Whale TV: the OS running on millions of smart TVs
Whale TV is the leading independent TV OS. With its HQ in Singapore and presence across Europe, North America, South America, and Australia, Whale OS powers televisions from more than 400 TV brands worldwide, including Philips, Sharp, Telefunken, RCA, JVC, Aiwa, and Blaupunkt.
Whale TV is on a mission to revolutionize TV by making it smarter, simpler, and more personalized for every viewer. Its innovative TV operating system delivers effortless content discovery, seamless navigation, and an enhanced viewing experience that brings joy to consumers.
Through the Whale TV App Store, users can discover and install a growing range of apps and experiences. WindowSight is now one of them.
“We look at the TV and see the ultimate canvas for engagement. Watching TV will always be part of the DNA, but we believe it is capable of so much more. By embedding experiences like cloud gaming, karaoke, and art right into the heart of our platform, we are redefining the living room. It’s no longer just about entertainment; it’s about bringing people together for experiences they can actually participate in,” — Evgeny Lukyanov, Lead Partner Engagement Manager at Whale TV
How this partnership came together
Whale TV and WindowSight share a common belief: the television is the biggest and most engaging screen in the home, and capable of much more than most people ask of it.
For Whale TV, building a rich and meaningful app ecosystem is central to their vision of a smarter, more personal television experience. For WindowSight, reaching new platforms and new audiences is how we fulfil our mission: making art and photography as present in daily life as music.
When the two teams connected, the fit was natural. WindowSight brings a curated library of over 20,000 artworks and photographs from 300 artists and photographers across more than 60 countries. That is exactly the kind of experience that turns a functional screen into a meaningful one.
Together, we worked to make WindowSight as easy to access as possible for anyone with a Whale TV. No complicated setup. No extra devices. Just open the App Store and the art is there.
- Over 20,000 artworks and photographs from artists and photographers in more than 60 countries, with new works added regularly.
- Curated collections that bring together themes, styles, and moods rather than just categories. Nature. Geometry. Calm. Colour.
- Artist stories so the work on your screen is never anonymous. You know who made it, where they are from, and what drives their practice.
- A fair model for artists. 50 percent of every paid membership goes directly to the artists, distributed based on how much their work is watched. Your appreciation has real value.
A new platform, the same mission
Every partnership WindowSight builds is an expression of the same idea: art should be part of everyday life, not something people need to seek out or plan for. It should be there, on the screens people already own, in the spaces where they already spend their time.
With Whale TV, we reach the living room on a scale we have never had before.
That is the window we are opening together.
WindowSight TV app displaying a photography by Michael Yamashita.
“We believe art should be part of everyday life, not limited to galleries or reserved for special occasions. Partnering with Whale TV means we can bring that experience to tens of millions of people who are already sitting in front of a screen. We want that screen to do something beautiful with the time it has.” — Pol Rosset, CEO & Co-Founder of WindowSight
Find WindowSight on your Whale TV
On your Whale TV, WindowSight is waiting for you in the Whale TV App Store. Open it, install the app, and your screen has a new purpose.
